They wanted to increase and create a closeness with their digital community, expose themselves to the masses and reach new audiences.
What do we create?
The challenge of creating modern salsa music allowed us to carry out digital activities such as giveaways and meet and greets aligned with a strategy in the shows to later be exposed digitally.
Weapons Used
Audiovisual production
Social Media Strategy
Strategy for Shows
Guideline in Networks
high expectations
Results?
POINTS TO HIGHLIGHT
3 thousand New followers1 Full house concert (660 people) 77 thousand Likes 2 thousand Comments 7 shows performed